Drishti is ranked amongst the most creative advertising agencies in India constantly reinventing itselves.Drishti is an integrated marketing communications agency with five key areas of specialisation. Our core service areas cover Brand Management, , Communication and Print Design, Event Design and Management, Online Branding and Marketing, E and Communication.
It gives any advertising agency a run for its money. In Drishti, challenges are viewed as opportunities to learn beyond the known and perform beyond the tried. We revel in the chance to enter new markets and defy conventions. Our clients are a combination of B2C and B2B and our strength lies in "Go-to-Market" brand strategy which has enabled us to launch FMCGs, Media brands, Schools, Lifestyle brands and B2B organisations. A vast range of markets across the world have enjoyed our services like communication planning and strategy, art and design, product positioning and advertising - both above the line and below the line. Whether you are a lifestyle brand or a consulting organisation, print design still occupies a major share of the pie and is a must on every brand strategy. Drishti knows that and as a advertising agency, our range of work encompasses a vast melange of creative and innovative portfolio. We offer an array of marketing communication services, exploring almost all possible mediums of advertising and promotion and also creating newer mediums as and when the situation demands. As experts in the field, we recognise the various ways in which an organisation can be seen, heard and achieve positive perceptions to build a progressive relationship with its target audience. Our success stories and proven expertise are in the field of Brand Creation and Development, Events and Exhibitions Management, Outdoor Media Planning.
Are you vividly communicating your intangible yet critical attributes to your prospects? Are your differences vivid to someone who reads your ad, sees your sign, or visits your offices?
Branding exercises typically follow or incorporate positioning exercises, and provide similar benefits, including consensus and a deeper understanding of the potential impact of strong branding on short and long-term growth. Branding is a combination of imagery and content with the consistency of thought and purpose. Brand identity is the image that a company establishes in the market and among the customers. It may consist of features, attributes, benefits, performance, quality, services support, and the values that the brand possesses. The brand can be viewed as a personality, a set of values, and the position it occupies in people`s minds. In short, Brand identity is everything the company wants the brand to be seen as. A strong corporate identity supported by strategically planned Brand identity builds the right brand image. We set up this brand image for you, so that you don your own élan in the market.
Further, your brand descriptor also needs to define your market niche and invoke the prospect’s curiosity. A successful branding programme is multidimensional with emphasis on the total customer experience. It must convince your prospects that you are the only clear-cut choice to fulfill their expectations.
At Drishti we have been involved in brand creation, consolidation and rejuvenation for more than 10 years. We are in the business of managing perceptions of your target domains - perceptions that can be created, consolidated or completely changed!